See how your Instagram reads to a buyer, from the handle alone
Drop in your Instagram handle and get a plain-language read on your profile, content, and positioning against the accounts you actually compete with — no ad account required to start.
Start freeLast updated 2026-06-15
What this fixes
- You post often but have no honest outside read on how the profile lands.
- Checking competitor accounts by hand is slow, and you forget half of what you saw.
- You sense your content is off-target but cannot point to exactly where.
How it works
- 1
Enter your Instagram handle — no login or ad account needed to run the first audit.
- 2
Quri reads your public profile and content, finds rival accounts, and reads theirs too.
- 3
You get a structured read: what you do well, where you trail, and what to fix first.
The honest version
The audit is built only from what Quri can publicly read on your profile and your competitors’ — every observation traces back to the account it came from, never an invented benchmark.
Frequently asked
- Do I need to connect my Instagram account to run an audit?
- No. The first audit runs from your public handle alone. Connecting a business account later lets Quri read your own reach and engagement numbers, but the cold-start audit does not require it.
- How does Quri choose which accounts to compare me to?
- It reads your profile to understand what you sell and who you sell to, then finds accounts in the same space. You can adjust the set if it picks one you do not consider a real competitor.
- Is this only for India-based sellers?
- No. The Instagram audit works for any public business profile. It is especially handy for Instagram-first sellers who run most of their storefront on the platform, but it is not limited to one region.