Ad spend anomaly alerts
Last updated 2026-06-14
Definition
Ad spend anomaly alerts tell you the moment your paid-ads spend breaks from its normal pattern — a campaign suddenly burning twice its usual budget, or returns falling off a cliff. Quri learns each account’s baseline, then pings you when spend strays past it, so a runaway ad does not quietly eat your week.
How to do this in Quri
- Connect your ad accounts and let Quri learn each one’s normal spend baseline.
- Tune the alert sensitivity for ads under your settings if you want fewer or more flags.
- Choose where alerts land — email, Slack, or another channel.
- When spend or returns deviate past the baseline, Quri sends the alert automatically.
Frequently asked
- How does Quri decide spend is anomalous?
- It compares today against the account’s own recent baseline and flags moves large enough to matter, rather than reacting to every small daily wobble in spend.
- Are the baselines adjusted for time zone?
- Yes. Spend is measured against each tenant’s own time zone so a day is a full local day, not a window cut off by a server clock somewhere else.