Competitor ad dissection
Last updated 2026-06-20
Definition
Competitor ad dissection turns a competitor's raw public Meta ad list into an analyst report: it dedupes thousands of ads into unique creatives with a reuse map, breaks down where each ad points, ranks the products they push hardest, and counts how often a single creative is reused — the audit a human analyst would charge for.
How to do this in Quri
- Open Ads → Competitors and pick a tracked competitor.
- Open the Dissection tab to see the reuse map, ad destinations, and product focus.
- Read the header chip to see how many unique creatives sit behind the raw ad count.
- Carry the angles and destinations you spot into your own creative brief.
Frequently asked
- Does it show competitor spend or impressions?
- No. The public Ad Library exposes none, and Quri never fabricates them — dissection is derived only from creatives, copy, run-dates, and landing pages.
- How is "unique creatives" counted?
- Identical creative assets are grouped, so "6 ads use this creative" reflects real reuse, not ad volume — the difference between a noisy feed and a real audit.