GEO (generative engine optimization)
Last updated 2026-06-14
Definition
GEO, or generative engine optimization, is the practice of shaping your content so generative AI engines surface and cite it in their answers. Instead of chasing a blue-link ranking, you write clear, self-contained, factual passages a model can lift and credit. Quri’s glossary is built this way — definitions stand alone as clean, citation-ready snippets.
How to do this in Quri
- Write each answer as a self-contained passage a model can quote without surrounding context.
- Lead with the plain definition, then add specifics and honest, sourced detail.
- Keep facts accurate and dated so an engine can trust and cite them.
- Study how Quri’s glossary entries are structured for citation, then mirror the pattern.
Frequently asked
- How is GEO different from SEO?
- SEO optimizes to rank as a clickable link in search results. GEO optimizes to be quoted inside an AI-generated answer. They overlap on clear, accurate content but aim at different surfaces.
- How do I know if GEO is working?
- Watch whether AI assistants cite or paraphrase your content when asked about your topic. Citation, not ranking position, is the GEO signal.