Instagram Business Account
Last updated 2026-06-14
Definition
An Instagram business account (also called a professional account) unlocks the insights and discovery data that personal accounts hide. Personal profiles return no analytics at all. You convert in the Instagram app under account settings, then connect to Quri to read reach, views, and per-post metrics.
How to do this in Quri
- In the Instagram app, switch your profile to a professional or business account.
- Open the Instagram surface in Quri and start the connect flow.
- Authorize the insights scopes so Quri can read your account metrics.
- Confirm your profile basics loaded: username, bio, followers, and media count.
- Run your first audit once the account is linked.
Frequently asked
- Why does my account show no data?
- Personal accounts return zero analytics from Instagram. Convert to a professional account in the app, then reconnect.
- Is the conversion reversible?
- Yes. You can switch back to a personal account in Instagram settings whenever you want, though you then lose access to insights.