Per-objective budget targets
Last updated 2026-06-20
Definition
Per-objective budget targets let you steer Quri’s budget optimiser goal by goal. You set a target ROAS for sales campaigns and a Cost-per-Result target for each non-revenue goal — leads, traffic, awareness — or assign a rupee value to a result. Quri then reallocates within each goal’s pool, never moving money across objectives.
How to do this in Quri
- Open /app/ads/optimizer and set a Target ROAS for your sales campaigns.
- For each non-revenue goal, enter a Cost-per-Result target (e.g. ₹40 per lead).
- Optionally value a result in rupees so that goal competes inside the sales pool.
- Build the plan; review each pool’s proposed moves, then Apply with the usual confirmation.
Frequently asked
- Can money move from my awareness budget into sales?
- No. Quri conserves budget inside each objective’s pool by default, so your awareness spend stays awareness spend — unless you explicitly value that goal’s results in rupees, folding it into the sales pool.
- What if I leave a Cost-per-Result target blank?
- Quri falls back to your saved config default for that objective, so the pool still optimises — it just uses the standing target instead of a one-off one.