ROAS calculator
Last updated 2026-06-15
Definition
A ROAS calculator works out your return on ad spend — revenue divided by what you paid for it — and, given your gross margin, the break-even ROAS you must clear to actually make money. Quri offers free, no-signup versions at /tools, then watches that same math continuously on your live ad accounts.
How to do this in Quri
- Open the free ROAS calculator at /tools/roas-calculator.
- Enter the revenue an ad drove and the amount you spent to drive it.
- Add your gross margin to see whether the ROAS clears break-even, not just 1×.
- Connect your ad accounts so Quri tracks ROAS against break-even on live spend.
Frequently asked
- What is a good ROAS?
- It depends on your margin. A ROAS that looks high can still lose money on a thin margin — that is why the break-even ROAS (1 ÷ margin) is the bar that actually matters, and the calculator shows both.
- Does the calculator handle different currencies?
- Yes. ROAS is a ratio, so it is currency-agnostic, and the result is formatted with the right decimal places per currency — zero-decimal currencies like JPY show no decimals.