Unit economics (plan margins)
Last updated 2026-06-21
Definition
Unit economics is the per-plan gap between what Quri charges a customer in INR and what that plan costs Quri to serve — LLM tokens, connector polls, website crawls, PageSpeed calls, and emails. Quri models each feature’s rupee cost against the plan price to show margin percent, so a tier is never sold below its own serving cost.
How to do this in Quri
- Operators open Margins to see each plan’s INR price, estimated serving cost, and margin band.
- Expand a plan row to see the per-feature cost breakdown behind the number.
- Or ask the assistant “what’s our margin on the pro plan?” for the same figures.
- Adjust the plan price or cost assumptions until every tier sells above its serving cost.
Frequently asked
- Are these real bills?
- No. They are modeled from configured cost rates and a typical usage envelope, not a live AWS invoice. A follow-up feeds measured spend into the same rates. Customers only ever see the INR price, never the cost or margin.
- Who can see plan margins?
- Only operators. The INR price is public on the pricing page, but the serving cost and margin are an operator-only view — exposing them to customers would leak Quri’s own economics.