How does Quri link the same person across tools?

It uses a shared identity built from the Quri tag and the events your connected sources record, so the same customer in your ads, analytics, and store lines up into one timeline.

Is this just another funnel chart?

No. A funnel chart shows averages. Atlas lets you follow individual people through their steps, so you can see exactly where real customers drop off, not just an aggregate rate.

Follow one customer across every tool they touched

Atlas stitches the same person across your ads, analytics, and store into one timeline — so you can see where real customers drop off instead of guessing from averages.

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Last updated 2026-06-15

What this fixes

Each tool shows a slice of the journey, and none of them agree.
You see funnel averages, but you cannot follow an actual person through.
When conversions dip, you cannot tell which step is leaking.

How it works

1
Connect your ad, analytics, and store sources and add the Quri tag to your site.
2
Quri links the same person across those tools into one identity timeline.
3
You see where real customers stall, step by step, and where to focus next.

The honest version

Atlas builds each timeline from the events your connected tools and the Quri tag actually record — it joins them on a shared identity rather than reporting a tool-average you cannot drill into.

Frequently asked

How does Quri link the same person across tools?: It uses a shared identity built from the Quri tag and the events your connected sources record, so the same customer in your ads, analytics, and store lines up into one timeline.
Is this just another funnel chart?: No. A funnel chart shows averages. Atlas lets you follow individual people through their steps, so you can see exactly where real customers drop off, not just an aggregate rate.

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Who it is for

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