Customer journey / identity spine
Last updated 2026-06-14
Definition
A customer journey is the full path one person takes across your tools — an ad click, a site visit, a signup, a purchase. An identity spine is the thread that ties those scattered events to a single person. Quri Atlas builds this spine from Quri Tag, so one user’s story reads end to end instead of splintering per tool.
How to do this in Quri
- Install Quri Tag so events carry a consistent identity across your site and app.
- Connect your other sources so their events join the same person’s timeline.
- Quri Atlas stitches those events into one journey along the identity spine.
- Open a user in Atlas to read their full path across systems, end to end.
Frequently asked
- Why is an identity spine hard without one?
- Each tool sees only its own slice of a user, often under a different id. Without a spine those slices never join, so you cannot tell one person’s full story. Quri Atlas supplies the thread.
- How does this help attribution?
- When events for one person are linked end to end, you can see which touchpoints actually led to a conversion, instead of trusting each platform’s separate, overlapping claim.