Time-to-contact
Last updated 2026-06-14
Definition
Time-to-contact is how long passes between a lead arriving and someone first reaching out to them. It is measured from the moment the lead lands to the first reply, and shorter is almost always better — interest fades fast. Quri can watch this gap and alert you when a lead has waited too long without a response.
How to do this in Quri
- Capture lead arrivals through a connected source or Quri Tag event.
- Record the first outbound contact so Quri can measure the gap between the two.
- Watch time-to-contact as a metric instead of guessing how fast your team replies.
- Set an alert so Quri pings you when a lead has waited past your target window.
Frequently asked
- Why does time-to-contact matter so much?
- A lead’s interest cools quickly. Reaching out in minutes instead of hours often decides whether they answer at all, so the gap itself is a metric worth watching.
- How do I improve time-to-contact?
- Measure it first, then alert on slow leads so none sit unnoticed. Quri can watch the gap and notify you the moment a lead waits longer than your target.