First-party data
Last updated 2026-06-14
Definition
First-party data is the information you collect directly from your own users — page views, signups, orders, and product events on your site or app. You own it, so it stays accurate as third-party cookies fade. Quri Tag captures these events first-party and feeds them into your journey and metrics, with consent respected by default.
How to do this in Quri
- Install Quri Tag on your site so events are captured first-party, from your own domain.
- Quri respects Do Not Track and consent signals before any event is recorded.
- Connected events flow into your customer journey and metric history.
- Ask Quri about behaviour built from data you own, not borrowed third-party profiles.
Frequently asked
- How is first-party data different from third-party data?
- First-party data comes straight from your own users and you own it. Third-party data is bought or borrowed from outside sources and is fading as cookies disappear. Quri Tag captures the first-party kind.
- Does collecting first-party data respect privacy?
- It should. Quri Tag checks consent and Do Not Track before recording anything, and touchpoints carry a retention window, so collection stays consent-first by default.