Attribution
Last updated 2026-06-14
Definition
Attribution is how you assign credit for a conversion across the touchpoints a customer met on the way — an ad, an email, a search, a return visit. Different models split that credit differently, which changes which channel looks worth the spend. Quri correlates events across your connected sources so credit follows the real path, not one platform’s claim.
How to do this in Quri
- Connect your ad, analytics, and payment sources so Quri sees the full path.
- Quri correlates a user’s events across those sources instead of trusting one platform.
- Ask Quri which touchpoints led to a conversion in plain language.
- Cross-check a channel’s self-reported credit against Quri’s cross-source view.
Frequently asked
- Why do my ad platforms each claim the same sale?
- Each platform attributes a conversion to itself when it can. That double-counts revenue. Quri stitches the path across sources so a single conversion is not credited to several channels at once.
- Which attribution model should I use?
- There is no single right model — last-touch, first-touch, and multi-touch each answer a different question. The value is seeing the real cross-source path, which Quri builds from your connected data.