ROAS (return on ad spend)
Last updated 2026-06-14
Definition
ROAS, or return on ad spend, is the revenue you earn for every unit of money you put into ads. You calculate it by dividing campaign revenue by ad spend, so a ₹40,000 return on ₹10,000 of spend is a 4× ROAS. Quri reads spend and revenue across your ad and payment sources and tells you when ROAS slips.
How to do this in Quri
- Connect an ad source like Meta or Google Ads and a payment source like Razorpay or Stripe.
- Quri matches spend against the revenue it can attribute to each campaign.
- See your ROAS per campaign without exporting two reports and dividing by hand.
- Turn on alerting so Quri pings you when a campaign’s ROAS drops below its recent baseline.
Frequently asked
- What is a good ROAS?
- It depends on your margins — a thin-margin store may need 4× or more to profit, while a high-margin product can win at 2×. Compare each campaign to your own break-even, not a generic benchmark.
- How is ROAS different from CPA?
- ROAS measures revenue per unit of spend; CPA measures what you pay to win one customer. ROAS is a ratio, CPA is a cost — Quri shows both side by side.