CTR (click-through rate)
Last updated 2026-06-14
Definition
CTR, or click-through rate, is the share of people who clicked your ad after seeing it. Divide clicks by impressions and multiply by 100: 200 clicks on 10,000 impressions is a 2% CTR. It tells you whether your creative earns attention. Quri reads CTR per campaign and flags a sudden drop before spend piles up.
How to do this in Quri
- Connect Meta, Google Ads, or your other ad sources to Quri.
- Quri reads clicks and impressions per campaign and computes CTR for you.
- Compare CTR across creatives to see which message earns the click.
- Enable alerting so a falling CTR reaches you before wasted spend adds up.
Frequently asked
- What is a good CTR?
- It varies by platform and placement — search ads often run higher than display. A healthy CTR is one trending up against your own past campaigns, which Quri tracks over time.
- Does a high CTR mean a campaign is working?
- Not always. Clicks that never convert burn budget. Read CTR alongside CPA and ROAS, which Quri shows together, to judge whether attention turns into customers.