CPA (cost per acquisition)
Last updated 2026-06-14
Definition
CPA, or cost per acquisition, is what you pay in ad spend to win one customer or conversion. Divide total spend by the number of conversions and you have it: ₹20,000 spent for 50 signups is a ₹400 CPA. Quri tracks CPA per campaign across your connected sources and alerts you when it creeps up.
How to do this in Quri
- Connect your ad sources so Quri can read spend and conversion counts per campaign.
- Quri divides spend by conversions to surface CPA without a spreadsheet.
- Compare CPA across campaigns to see which channel wins customers cheapest.
- Set an alert so Quri tells you the moment a campaign’s CPA rises past its baseline.
Frequently asked
- What counts as an acquisition?
- Whatever conversion you care about — a signup, a paid order, a booked demo. Define it once with your source’s conversion event and Quri reads CPA against that.
- Is a lower CPA always better?
- Not on its own. A low CPA that brings low-value customers can lose money. Read CPA next to the revenue those customers generate, which Quri shows alongside it.