Ad fatigue diagnosis
Last updated 2026-06-15
Definition
Ad fatigue diagnosis scores each creative against its own baseline with one composite index — click-through decay, conversion drop, rising CPM, and climbing CPA. Falling clicks warn early, before ROAS slides. Quri flags fatiguing creatives, saturated audiences, and exhausted reach, then hands you a playbook of what to refresh first. It reads creative; it never writes it.
How to do this in Quri
- Connect Meta or Google Ads so Quri can read each creative against its own baseline.
- Ask Quri to diagnose your ads, or run the diagnose_ads tool in chat.
- Read each finding — fatiguing creative, saturated audience, or exhausted reach — and its severity.
- Work the paired playbook: refresh the worn creative and widen the audience, highest-leverage first.
Frequently asked
- Does this write new ad creative for me?
- No. It tells you which creative is fatiguing and what to try — refresh cadence, audience moves. Producing the actual ad is a separate job Quri leaves to you.
- Why watch click-through before ROAS?
- CTR is the leading signal. It falls days before cost-per-acquisition and ROAS react, so catching the click drop early gives you time to refresh before the spend is wasted.
- What goes into the fatigue score?
- A composite weighting: click-through decay and conversion decline at 30% each, plus CPM rise and CPA change at 20% each — one 0-to-1 number per creative, measured against its own baseline.