Ads automation tactics
Last updated 2026-06-14
Definition
Ads automation tactics are opt-in rules that turn a signal into a recommended action — for example, when a campaign clears a return target, propose scaling it. You choose which tactics to switch on. They surface suggestions, not silent changes, so the writes they propose still pass through Quri’s prepare-then-confirm guard.
How to do this in Quri
- Open /app/ads/automations to see the available tactics.
- Switch on the rules you want; everything stays off until you opt in.
- When a tactic’s condition is met, Quri surfaces the action it recommends.
- Confirm the proposed change through its guard, or leave it untouched.
Frequently asked
- Do tactics change my ads automatically?
- No. A tactic translates a signal into a recommended action. Any budget or pause change it proposes still needs your explicit confirmation before it runs.
- Are tactics on by default?
- No. Every tactic is opt-in. Nothing fires until you switch it on in /app/ads/automations, so you stay in control of what Quri suggests.