Quri

Auto-discover competitors

Last updated 2026-06-14

Definition

Auto-discover competitors finds your rivals for you. From your own site profile, Quri surfaces five category leaders and five direct peers — the big names you measure against and the close ones you fight for the same customers. You do not have to name a single competitor first.

How to do this in Quri

  1. Run an audit on your domain at /app/audit so Quri knows your category.
  2. Let Quri propose five top competitors and five direct peers from that profile.
  3. Scan the list to confirm the rivals match the market you actually compete in.
  4. Open any competitor to see Quri’s deep crawl and tactic read for that brand.

Frequently asked

What is the difference between top and peer competitors?
Top competitors are the category leaders you benchmark against. Peers are direct rivals your size chasing the same customers. Quri surfaces five of each so you see both ends.
Can I add a competitor Quri missed?
Yes. The auto-discovered set is a starting point — you can point Quri at any domain you want crawled and compared alongside the ones it found.

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