Own-site synthesis
Last updated 2026-06-14
Definition
Own-site synthesis is Quri reading your own website and writing a clear profile of your brand from it. It pulls what you sell, who you sell to, and how you describe yourself, then turns that into the baseline every competitor comparison is measured against — no questionnaire, no manual setup.
How to do this in Quri
- Paste your own domain into /app/audit to start the scan.
- Quri reads your homepage and key pages to extract your offer and positioning.
- Review the brand profile Quri drafts — your name, what you sell, and your angle.
- Use that profile as the baseline for every competitor the audit lines up against.
Frequently asked
- What does Quri pull from my site?
- Your brand name, what you sell, who it is for, and how you position it — read straight from your live pages, not from anything you have to type in by hand.
- What if my site is thin or hard to read?
- Quri marks fields it cannot find as not detected rather than guessing, so you can edit the profile and rerun. Honest gaps beat invented detail.