Brand audit
Last updated 2026-07-02
Definition
A brand audit is Quri’s deep read of your whole digital presence — your website’s tracking, tech stack, and on-page signals — captured by an automated probe. You trigger a run, Quri crawls in the background, and the finished audit lands as scored sections and evidence-backed findings you review and edit before acting.
How to do this in Quri
- Open /app/brand-audit and start a run for the brand you want read.
- Leave the tab — the probe crawls in the background; the run shows as “running”.
- Come back to the served-stale result: scored sections and evidence-backed findings.
- Edit the auto-drafted summary before you send or act — you are the final filter.
Frequently asked
- Does the audit run instantly?
- No — the probe runs asynchronously. Starting a run returns an id immediately and Quri crawls in the background; the screen serves the last stored result until the finished audit overwrites it, so you never stare at a spinner.
- Can I ask the assistant to run or read a brand audit?
- Yes. The chat/MCP tools run_brand_audit and get_brand_audit enqueue a run and read the stored result. They never send or approve anything — a human edits the findings before they go out.