Budget shift calculator
Last updated 2026-06-21
Definition
The budget shift calculator is a free Quri tool that models what happens to blended ROAS when you move budget between two ad channels. Enter current and proposed spend on each, plus the ROAS each channel earns, and it shows whether the shift improves overall return — the hypothetical preview of Quri's guarded budget-shift action on live accounts.
How to do this in Quri
- Open /tools/budget-shift-calculator — no account or sign-in needed.
- Enter current spend and ROAS for each channel (e.g. Meta and Google).
- Enter the budget amounts you are considering moving between them.
- Read the blended ROAS before and after to decide whether the shift is worth making.
Frequently asked
- Does this shift any real budget?
- No. The free calculator is entirely hypothetical — it only works on numbers you type. To take real budget actions with a confirmation step and audit log, use Quri's guarded budget tools on your connected accounts.
- What if my channels have very different ROAS?
- That is exactly what this tool is for — it shows the weighted blend so you can see whether concentrating budget on the higher-ROAS channel lifts overall return before you move any real money.