Competitor Ad Vision Tagging
Last updated 2026-06-28
Definition
Competitor ad vision tagging looks at the actual creative image behind each of a rival's Meta ads, not just the caption. Quri labels every unique creative by format — founder, podcast, UGC, influencer, static — and reads its theme, hook, on-screen text, and persona, so you see how they really sell.
How to do this in Quri
- Open the Competitors surface in Quri and select a tracked rival.
- Let the warm scan recover each ad’s creative image from its public Ad Library snapshot.
- Read the Creative Wall: every unique creative carries format, theme, and hook chips.
- Filter the wall by format to compare how many founder vs UGC vs static ads they run.
- Check the format-mix bar to see which creative style they lean on hardest.
Frequently asked
- Does this read the video, or just a thumbnail?
- It tags the recovered creative image (the snapshot’s cover frame). Frame-by-frame video tagging is a later phase; today the cover already reveals format, persona, and on-screen text.
- What if a creative’s image can’t be recovered?
- That creative stays untagged and counts toward an honest coverage gap — Quri never invents a tag it could not see.