Competitor comparison matrix
Last updated 2026-07-08
Definition
The competitor comparison matrix lines your brand up against the rivals you captured, one row each, across a fair set of columns — positioning, ad activity, website UX, price, and a visual snapshot. It deliberately leaves out follower and engagement counts so an early-stage brand is judged on substance, not vanity numbers.
How to do this in Quri
- Open /app/brand-audit and load a completed audit for your brand.
- Add rivals with the Quri browser extension’s one-click capture on their listing pages.
- Read the matrix: your own row sits first, each competitor below, on the shared columns.
- Treat a “—” as “not captured yet”, never a zero — fill it by capturing that signal.
Frequently asked
- Why are follower and engagement counts missing?
- By design (docx Module 5). Follower and engagement numbers flatter big incumbents and punish new brands; the matrix compares on positioning, UX, price, ads, and visuals so the contest is fair.
- How do competitors get onto the matrix?
- You add them: the Quri browser extension captures a rival’s listing (brand + price) in one click, tenant-scoped to your workspace. The matrix reads those captures — it never guesses a competitor set.