Geographic segmentation
Last updated 2026-06-14
Definition
Geographic segmentation splits any metric by where it happens — country, region, or city — so a single national number becomes a map of where things actually move. Instead of reading one blended figure, you see which places drive revenue, signups, or ad spend, and which are quietly dragging the average down.
How to do this in Quri
- Open /app/segments and pick the metric you want to break apart.
- Choose a geographic dimension — country, region, or city.
- Read the per-location rows to see where the number is strong and where it is weak.
- Drill into a single location to follow its trend over your chosen window.
Frequently asked
- Which location levels can I segment by?
- Country, region, and city. Start at the country level for the big picture, then drop to city when you need to know exactly where revenue or signups are concentrated.
- Does geographic segmentation work on any metric?
- Yes. Point it at revenue, signups, ad spend, or another tracked measure and Quri splits that same metric by location, so the geography view is consistent across what you watch.