Held-segment revenue
Last updated 2026-06-14
Definition
Held-segment revenue is the revenue Quri can attribute to a specific audience or cohort it has identified — a region, a custom label, a high-intent group — and surface as its own line. Rather than a blended total, you see what a particular segment is worth, which makes the case for doubling down on it concrete.
How to do this in Quri
- Open /app/segments and break revenue down by the audience or cohort you care about.
- Save the grouping as a custom label so the segment is named and reusable.
- Read the revenue attributed to that held segment as its own line.
- Compare it against other segments to decide where the next push should go.
Frequently asked
- What counts as a held segment?
- An audience or cohort Quri has identified — a region, a saved custom label, or a high-intent group — that it can attribute revenue to and surface separately from the blended total.
- How does held-segment revenue help me decide where to invest?
- By showing what a specific segment is worth on its own, it turns a vague "this group seems valuable" into a number you can weigh against other segments before committing budget.