Meta Ad Library Competitor Tracking
Last updated 2026-06-14
Definition
The Meta Ad Library is a public archive of active ads across Facebook and Instagram. You can see a competitor’s live ad creatives, copy, start dates, and platforms. Exact spend stays hidden for ordinary commercial ads, so treat ad longevity, not budget, as the signal that something is working.
How to do this in Quri
- Add a competitor as an advertiser under the Instagram surface in Quri.
- Let Quri pull their active ads from the public Meta Ad Library.
- Scan the creatives and copy to see the offers and hooks they push right now.
- Note how long an ad has run, since longevity hints at what converts for them.
- Compare their ad themes against your own organic posts to spot gaps.
Frequently asked
- Can I see how much a competitor spends?
- Not for ordinary commercial ads. The library shows spend and impression ranges only for political and social-issue ads. For everything else, ad longevity is your best signal.
- Is reading the Ad Library allowed?
- Yes. The Meta Ad Library is a public transparency tool. Quri reads what anyone can browse there and organizes it next to your other competitor data.