Business Discovery API
Last updated 2026-06-14
Definition
Business Discovery is the Instagram API that returns public data about other professional accounts by username. It gives you a competitor’s profile basics and recent posts with like and comment counts, captions, media type, and permalinks. It cannot return reach, saves, shares, or any audience demographics.
How to do this in Quri
- Add a competitor handle under the Instagram surface in Quri.
- Quri queries Business Discovery on the daily scan to fetch their public posts.
- Review the captions, formats, and engagement counts it brings back.
- Treat the like and comment counts as a public proxy, since deeper metrics are not exposed.
Frequently asked
- Why only likes and comments?
- Business Discovery exposes exactly those public counts for accounts you do not own. Reach, saves, shares, and demographics are restricted to the account owner.
- Does the competitor know I am tracking them?
- No. Business Discovery reads already-public data, the same posts anyone can see on the profile. There is no notification to the tracked account.