Multi-platform unified ads view
Last updated 2026-06-14
Definition
A multi-platform ads view puts Meta and Google side by side in one place, using the same columns for both. You compare ROAS and CPA across platforms without exporting two spreadsheets and lining them up by hand. When budget is tight, you can see at a glance which platform is carrying its weight.
How to do this in Quri
- Connect both Meta and Google ad accounts to Quri.
- Open /app/ads, where each platform appears in the same shared columns.
- Compare ROAS, CPA, and spend platform-against-platform for the same window.
- Use what you see to decide where the next chunk of budget should go.
Frequently asked
- Can I compare Meta and Google on the same metrics?
- Yes. Quri normalises both platforms onto the same columns — spend, ROAS, CPA, CTR — so the comparison is apples to apples instead of two different report formats.
- What if I only run ads on one platform?
- That works too. Connect the one you use and the view shows it on its own; add the second platform later and it slots in beside the first.