Ads audience builder
Last updated 2026-06-14
Definition
The ads audience builder is where you define who sees your ads and expand reach with lookalikes. Build an audience from a seed, then ask for a lookalike to find more people who resemble it. It keeps audience work next to the creative and budget decisions, so you shape who, what, and how much in one place.
How to do this in Quri
- Open /app/ads/audience to start building an audience.
- Define a base audience, or pick a seed to expand from.
- Request a lookalike to reach people similar to that seed.
- Pair the audience with a creative and budget when you launch.
Frequently asked
- What is a lookalike audience?
- A lookalike takes a seed audience and finds new people who resemble it, so you reach fresh prospects who look like the ones already responding to you.
- Can I reuse an audience across campaigns?
- Yes. Build it once in the audience builder and pair it with different creatives and budgets when you launch new campaigns.