Interest-signal audiences
Last updated 2026-06-21
Definition
Interest-signal audiences let Quri find the interests your paying customers actually share, instead of guessing. It reads first-party signals from Meta, PostHog, and GA4, then ranks each interest by how much ad spend it returns — so the targeting ideas you see are the ones your own buyers respond to and pay back.
How to do this in Quri
- Connect Meta, PostHog, or GA4 so Quri can read who is converting.
- Open /app/ads/audience to see suggested audiences and their reasons.
- Use the ranked interests as targeting ideas when you build an audience.
- Ask Quri in chat to suggest audiences and it will lean on the same signals.
Frequently asked
- Where do the interests come from?
- From your own connected tools — the interests your Meta ad-sets already target, your top PostHog events, and your GA4 affinity interests — not from a generic list.
- Why are some interests ranked higher?
- Quri orders them by the return on ad spend of the campaigns or audiences they came from, so the interests that actually pay back show first.