Proactive marketing advice
Last updated 2026-06-15
Definition
Proactive marketing advice is the recommended fix Quri attaches to an alert the moment a metric breaks. When a conversion, retention, ad, or pricing number moves, it runs the matching diagnostic on the spot, picks the most serious finding, and ships the playbook of what to try inside the alert itself.
How to do this in Quri
- Connect the source behind the metric you care about — funnel, revenue, ads, or pricing.
- Leave alerting on; Quri watches for anomalies the way it already does.
- When an alert fires, read the "Recommended fix" block attached beneath it.
- Work the playbook actions top-down — the alert already tells you where to start.
Frequently asked
- How is this different from asking Quri to diagnose?
- The diagnosis is the same. The difference is timing: you do not have to ask. When a metric breaks, Quri runs the matching diagnostic for you and puts the fix right in the alert.
- What if the broken metric has no matching diagnostic?
- Then the alert ships exactly as before, with no fix block. The advice only attaches when the metric maps to a funnel, retention, ad, or pricing diagnostic — otherwise nothing changes.
- Does it ever attach more than one fix?
- No. It picks the single most severe finding for that anomaly and attaches that one playbook, so the alert stays focused on the highest-leverage thing to try first.