Social watch alerts
Last updated 2026-06-15
Definition
Social watch alerts let Quri keep an eye on what people say about your brand and rivals on the open web without you logging in. In the background it tallies daily mentions and reads their mood, then pings you when chatter suddenly spikes or collapses, or when sentiment takes a sharp turn negative across enough posts to matter.
How to do this in Quri
- Tell Quri your brand name and the competitors you want it to watch.
- Turn on the background watch so it checks the social sources on every cron pass.
- Quri rolls each day’s mentions into a count and an average sentiment score per name.
- When volume jumps or drops, or sentiment turns sharply negative, you get an alert on your usual channel.
Frequently asked
- What triggers a social watch alert?
- Two things: a mention-volume spike or collapse versus that name’s own recent baseline, and a sharp drop in average sentiment on a day with enough mentions to trust. A slow drift or a thin, one-off day is ignored on purpose, so you only hear about real moves.
- Do I have to be watching a dashboard for this?
- No. The watch runs in the background and reaches you through the same alert channels as your metric alerts — email, Slack, a webhook, or a ticket — so the first social signal finds you without you opening Quri.
- How is the sentiment decided?
- Each mention is scored from negative to positive with a built-in lexicon, and the day’s scores are averaged per name. Nothing leaves Quri to a third party, so the read is instant and the same every time.