Visual identity audit
Last updated 2026-07-08
Definition
The visual-identity read of a brand audit checks how your brand looks across channels — whether your logo stays consistent everywhere it appears and whether a colour palette is defined. It surfaces grounded findings a human reviews; it never auto-approves, sends, or acts on them.
How to do this in Quri
- Run a brand audit for your brand and open it on /app/brand-audit.
- Read the Visual identity panel: each finding is tagged a Strength, Weakness, Opportunity, or Risk.
- Fix the weaknesses first — an inconsistent logo or an undefined palette dilutes recognition.
- Re-audit later to confirm the visual fixes landed (results tracking shows the before/after).
Frequently asked
- Does Quri use AI to look at my images?
- Sometimes. The findings come either from deterministic signals (logo-hash comparison + palette tags) or, when vision is enabled, an AI vision pass. The panel presents grounded findings the same way in both cases and never claims more than the captured evidence supports.
- Will Quri change my branding automatically?
- No. Every finding is a draft for a human to review — nothing in the visual-identity read is auto-approved, sent, or acted on.