Break-even ROAS calculator
Last updated 2026-06-21
Definition
The break-even ROAS calculator is a free Quri tool that shows the exact return on ad spend you need to cover your costs, given the gross margin you type in. It answers the question every ad account should ask before judging performance: what ROAS is the minimum that still makes money, not just a number above one?
How to do this in Quri
- Open /tools/break-even-roas-calculator — no account or sign-in needed.
- Enter your gross margin percentage (revenue minus cost of goods, divided by revenue).
- Read your break-even ROAS: this is the floor below which every ad rupee loses money.
- Connect your ad account in Quri so break-even ROAS is watched automatically on live spend.
Frequently asked
- Why does break-even ROAS matter more than just beating 1×?
- A 2× ROAS sounds like a win, but if your margin is 40 % the break-even ROAS is 2.5×, so you are actually losing money. The calculator makes that floor visible before you judge any campaign.
- Does this use my real ad data?
- No — the calculator works on numbers you type. To track every campaign against break-even ROAS automatically on live spend, connect your ad account in Quri.