CAC calculator
Last updated 2026-06-21
Definition
The CAC calculator is a free Quri tool that computes your customer acquisition cost — total spend divided by the number of customers won — and compares it against the revenue per customer you type in. It is the hypothetical-numbers preview of Quri's signed-in ads optimizer, which tracks CAC continuously on your real connected spend.
How to do this in Quri
- Open /tools/cac-calculator — no account or sign-in needed.
- Enter total ad spend and the number of new customers that spend brought in.
- Add average revenue per customer to see whether CAC is covered by the return.
- Connect your ad account in Quri to have CAC monitored automatically on live campaigns.
Frequently asked
- Does this use my live ad account data?
- No. The free calculator works on numbers you type in. For continuous monitoring on your real campaigns, connect your ad account inside Quri.
- What is a healthy CAC?
- It depends on average order value and repeat-purchase rate. The calculator shows the raw cost and whether it fits the revenue per customer you enter — Quri's signed-in view tracks this over time.