URL-first brand intake
Last updated 2026-07-10
Definition
URL-first brand intake lets a strategist start a brand audit from links instead of a blank form. You paste the brand’s website and social profiles, hit Fetch details, and Quri scans the site to prefill its name, tagline, category, and key USP for you to review, edit, and confirm before the audit runs.
How to do this in Quri
- Open /app/brand-audit/intake and paste the brand’s website URL at the top.
- Add any social links — Instagram, LinkedIn, X, a Shopify store — in the same Links section.
- Hit Fetch details: Quri scans the site and prefills the name, tagline, category, and key USP.
- Review and edit the prefilled fields, record consent, and create the audit.
Frequently asked
- Does fetching details overwrite what I already typed?
- No. Fetch details only fills fields you left blank — anything you typed always wins. You review and edit every prefilled value before the audit is created, so the scan never clobbers your own words.
- What if the site is thin or can’t be read?
- Quri tells you honestly and leaves the fields for you to fill by hand. A failed or thin scan never blocks the form — manual entry stays fully available, and consent is still required either way.