Objective-aware funnel
Last updated 2026-06-14
Definition
An objective-aware funnel reads your journey through the lens of what your ads were actually trying to do. A campaign chasing purchases and one chasing signups should not be judged the same way. Quri Atlas weights the funnel by the dominant campaign objective driving traffic, so the steps you measure match the goal you set.
How to do this in Quri
- Connect your ad sources so Atlas can read each campaign’s objective.
- Open /app/atlas/funnel to see the journey stages.
- Check the objective Quri surfaces — it reflects the spend-weighted dominant goal.
- Read each stage knowing the funnel is judged against that objective, not a generic one.
Frequently asked
- What does “objective-aware” actually change?
- It changes which outcome the funnel treats as success. A purchase campaign is measured on purchases; an awareness campaign on reach. Quri weights the funnel by the objective driving most of your spend.
- What if my campaigns chase several different objectives at once?
- Quri picks the dominant objective by spend, so the funnel reflects where most of your budget is pointed rather than averaging conflicting goals into something meaningless.