Social Listening
Last updated 2026-06-20
Definition
Social listening means tracking public mentions of your brand and competitors across community sites and forums, then reading the sentiment behind them. Quri watches sources like Hacker News for your product and rival names, scores each mention positive, neutral, or negative, and lets you ask about the buzz right inside chat — no scraping or spreadsheets.
How to do this in Quri
- Open Social from the left rail to reach your listening screen.
- In the Watched terms panel, add your brand name and each competitor you want tracked.
- Turn the Social listening toggle on and Save — Quri starts watching on the next scan.
- Ask in chat "what are people saying about us?" or wait for a proactive buzz alert.
Frequently asked
- Which sources does social listening cover?
- It covers public community sources like Hacker News through open, keyless search. More communities are added behind the same interface over time.
- Do I need to connect an account or API key?
- No. The public sources are keyless, so there is nothing to authorize — listening works as soon as you set your brand and competitor terms.
- How is sentiment scored?
- Each mention is scored from -1 (negative) to +1 (positive) with a built-in lexicon, so no external service sees your data and the result is instant.